News

Event organisation: what to add to the programme to make it memorable

September 25, 2026Event organisation: what to add to the programme to make it memorableThe steps of organising a party or corporate event in order, and a look at the programme: where guests get bored and what to put in the finaleRead

A script for a party or event: how to build the programme

September 25, 2026A script for a party or event: how to build the programmeWhat a script consists of, how to shape an evening from the opening to the finale, and how to format the document the host, sound and lighting crew work fromRead

Party organisation services: how to choose an event agency and what to order

September 25, 2026Party organisation services: how to choose an event agency and what to orderWhat an event agency does, what kinds of agencies exist, what the estimate consists of and which questions to ask before signingRead

Advertising, marketing and branding agencies: what to offer a client at an event

September 25, 2026Advertising, marketing and branding agencies: what to offer a client at an eventHow an advertising or marketing agency can sell a client a presence at a concert or match with clicks and contacts in the report, not banner photosRead

BTL and native advertising in plain words, with event examples

September 25, 2026BTL and native advertising in plain words, with event examplesWhat BTL is, how it differs from ATL, what counts as native advertising, and how both work at concerts, matches and festivalsRead

A show for an adult birthday: what to book and how much it costs

September 25, 2026A show for an adult birthday: what to book and how much it costsWhich shows people book for birthdays and anniversaries, what they cost, where to go with friends and how to create a moment every guest takes part inRead

A restaurant with a show: types of shows and which number to add

September 25, 2026A restaurant with a show: types of shows and which number to addWhich shows restaurants in Moscow and St Petersburg put on, how to choose a restaurant for a celebration and what a restaurant can add to its banquet programmeRead

Screen advertising: digital screens versus a promo on the viewer’s phone

September 25, 2026Screen advertising: digital screens versus a promo on the viewer’s phoneHow advertising on digital and LED screens works in the city, at stadiums and concerts, what can be measured, and how a promo on the smartphone screen complements itRead

A wedding script for the host: the evening structure and where to put the climax

September 25, 2026A wedding script for the host: the evening structure and where to put the climaxA modern wedding evening script by blocks: welcome, introductions, the first dance, the cake and the finale. Where to leave pauses and how to end so that every guest takes partRead

Concert promoter: how concert organisation works

September 25, 2026Concert promoter: how concert organisation worksWho is involved in organising a concert, what steps it takes, where the money goes, and what to add to the show so that the crowd remembers the nightRead

A concert script: how to hold the crowd until the finale

September 25, 2026A concert script: how to hold the crowd until the finaleHow to build a setlist and a festive concert programme, where the crowd usually sags, and how to create a climax every viewer takes part inRead

Organising sports and fitness events: from the regulations to a show for spectators

September 25, 2026Organising sports and fitness events: from the regulations to a show for spectatorsTypes of sports events, what an organiser needs to prepare, how to ensure safety and how to engage spectators and sponsorsRead

An ice arena: what events it hosts and how much rental costs

September 25, 2026An ice arena: what events it hosts and how much rental costsHockey, ice shows, concerts, public skating and corporate events on ice: what happens at ice arenas, what makes up the rental price and how to engage the standsRead

KHL and RPL sponsors: who sponsors the clubs and what they get

September 25, 2026KHL and RPL sponsors: who sponsors the clubs and what they getWho is behind KHL and RPL clubs, how a title sponsor differs from a general sponsor, what a package includes and how a brand can get measurable results from sportRead

Stadium attendance: how clubs bring fans back

September 25, 2026Stadium attendance: how clubs bring fans backWhy fans stop going to matches, which tools clubs use to bring them back to the stands, and how to measure stadium atmosphereRead

The KHL season opening: what shows clubs put on

September 25, 2026The KHL season opening: what shows clubs put onIce projections, team introductions, performers and stands full of flashlights: what clubs build their season-opening and home match shows fromRead

Event organisation specialist: duties and tools

September 25, 2026Event organisation specialist: duties and toolsWhat an event manager or the person responsible for events in a company does, their duties, which tools make the job easier and how an events department is organisedRead

Budget, contract and risks when organising an event

September 25, 2026Budget, contract and risks when organising an eventHow to draw up an event budget, what to put in a contractor agreement and which risks most often hit corporate parties, concerts and festivalsRead

Organising children’s events: what to show children and parents

September 25, 2026Organising children’s events: what to show children and parentsHow to organise a children’s party, birthday or New Year show: age, duration, which shows children love and how to create a moment parents take part in tooRead

A graduation night script with a finale for the whole class

September 25, 2026A graduation night script with a finale for the whole classA modern graduation script by blocks: the ceremony, the banquet, performances by graduates, the disco and a finale the whole room filmsRead

A flash mob for a celebration, graduation, anniversary or birthday: ideas

September 25, 2026A flash mob for a celebration, graduation, anniversary or birthday: ideasWhat a flash mob is in plain words, which flash mobs work at a graduation, anniversary or concert, and how to run a flashlight flash mob the whole room takes part inRead

Organising a festival: stages, costs and what to build the programme from

September 25, 2026Organising a festival: stages, costs and what to build the programme fromHow to organise a festival step by step, where the money goes, how to build an all-day programme and how to end the night with the whole site taking partRead

Cultural, youth and leisure events: programme ideas

September 25, 2026Cultural, youth and leisure events: programme ideasFor community centres, youth centres and libraries: how to organise a cultural or youth event, where to find funding and which interactions work with young peopleRead

Technical support for an event: sound, light, screens

September 25, 2026Technical support for an event: sound, light, screensWhat technical support includes, how to write a technical brief, what to rent and what the venue already has, and what lighting a wedding or corporate party needsRead

City light shows: fountains, façades, lasers and a show made of phones

September 25, 2026City light shows: fountains, façades, lasers and a show made of phonesWhat light shows cities have: musical fountains like at VDNKh, façade projections, lasers, water shows. How they work and how a show where the square itself glows is differentRead

A flashlight show at the Pavel Pikovsky and Vasily Urievsky concert in Nizhny Novgorod

September 13, 2026A flashlight show at the Pavel Pikovsky and Vasily Urievsky concert in Nizhny NovgorodOn September 12 we controlled the whole hall’s flashlights and drew pictures by seatRead

What a sponsor integration after the show looks like: an example

September 10, 2026What a sponsor integration after the show looks like: an exampleA mock-up of what a viewer sees on their phone right after the flashlight showRead

Concerts or football: where a flashlight show is needed more

August 31, 2026Concerts or football: where a flashlight show is needed moreWe started with sport, but this summer we saw how many stadium concerts and street festivals there areRead

A flashlight show at the Sirotkin concert in St. Petersburg

August 28, 2026A flashlight show at the Sirotkin concert in St. PetersburgAugust 23, Roof Place: our second show at the band’s concert. Videos by @whoisanyaaa and mikk.filmRead

A flashlight show at the Sirotkin concert at SummerSound

August 14, 2026A flashlight show at the Sirotkin concert at SummerSoundOn August 13 the audience raised their phones, and a screen behind the band showed the show liveRead

A flashlight show at PARI Fest: Kasseta’s set and a lesson about the announcement

August 3, 2026A flashlight show at PARI Fest: Kasseta’s set and a lesson about the announcementWe were festival partners, ran a show during Kasseta’s set and launched a new feature: video recording right in the browserRead

Stadium advertising: from boards and scoreboards to fans’ phones

July 26, 2026Stadium advertising: from boards and scoreboards to fans’ phonesWhat classic stadium inventory delivers and how to get measurable leads from a match: a format breakdown with prices and a case with real numbersRead

Sports marketing on matchday: cases with numbers

July 24, 2026Sports marketing on matchday: cases with numbersWhat works on matchday: breakdown of tools with our measured numbers. 16.6% engagement on 9,000 spectators, 32% promo conversionRead

Event marketing: tools with measurable results and cases with numbers

July 23, 2026Event marketing: tools with measurable results and cases with numbersWhat event marketing consists of today, which tools produce numbers instead of impressions and how to count the effect of an eventRead

Offline advertising with online metrics: measuring what used to be unmeasurable

July 22, 2026Offline advertising with online metrics: measuring what used to be unmeasurableWhy offline placements are bought blindly, which tools gave offline its numbers and how to count cost per action at live eventsRead

Corporate contests without props: mechanics for any room

July 21, 2026Corporate contests without props: mechanics for any room6 mechanics for corporate events that require no props: with instructions, timing and an honest breakdown of when contests do not workRead

Employee events: formats, engagement and typical mistakes

July 19, 2026Employee events: formats, engagement and typical mistakesHow to pick an event format for the company’s goal, how to measure engagement and why a shared finale beats an expensive performerRead

Corporate event ideas: 15 formats from quiz to light show

July 17, 2026Corporate event ideas: 15 formats from quiz to light showSelection of corporate event formats grouped: intellectual, active, creative and show. Which companies they suit and what they costRead

Event sponsorship: how to become a sponsor and what you get in return

July 15, 2026Event sponsorship: how to become a sponsor and what you get in returnWhat a sponsor is, how a company becomes an event sponsor, the types of sponsorship and what to demand from the organizer to get leads, not a logoRead

Show programme for a corporate event or party: what to include and how much it costs

July 14, 2026Show programme for a corporate event or party: what to include and how much it costsOverview of show numbers for corporate events, anniversaries, weddings and concerts with real prices: cover bands, LED artists, illusionists, flair bartending and a show the whole room createsRead

Our first flashlight show: a Pari NN match in May 2025

July 14, 2026Our first flashlight show: a Pari NN match in May 2025How GROMKA.SHOW started: a test run in the stands, blue and white screens and a meme with GenichRead

Concert advertising: formats, prices and what actually performs

July 12, 2026Concert advertising: formats, prices and what actually performsA breakdown of advertising formats at concerts and festivals: branding, screens, sampling and promo in every viewer’s phone with 25–30% conversionRead

Immersive show: what it is, formats and prices

July 11, 2026Immersive show: what it is, formats and pricesA breakdown of immersive show formats: plays, theatrical dinners, exhibitions and a show created by the audience itself. Real prices and how to chooseRead

Team building for employees: formats, ideas and a show the team creates itself

July 11, 2026Team building for employees: formats, ideas and a show the team creates itselfWhat team building is in plain words, which formats suit employees, adults and children, how to organise it, and an unusual no-props option where the whole room becomes one teamRead

A flashlight light show for corporate events, weddings and parties

July 9, 2026A flashlight light show for corporate events, weddings and partiesWe control guests’ phone flashlights via ultrasound, and the whole room flashes to the music. Mechanics for hosts and DJsRead

A show for a forum, conference or award ceremony: an event opening people remember

July 8, 2026A show for a forum, conference or award ceremony: an event opening people rememberWhy performers at business events get polite applause and which show makes participants part of the programmeRead

New advertising tools at events in 2026

July 7, 2026New advertising tools at events in 2026Screens, AR masks, chat bots, influencers and a post-show promo: what each tool gives and where it falls shortRead

How to attract sponsors: what to put in a sponsorship package besides logos

July 2, 2026How to attract sponsors: what to put in a sponsorship package besides logosSponsors haggle because there are no numbers behind a logo. How to add a measurable item to the package and sell it for moreRead

World Cup 2026: three infographics on group stage betting

June 30, 2026World Cup 2026: three infographics on group stage betting9 million on a goal, odds 1.09 and 0:0, average total 1.0 vs 4.3: CIS-region betting data for the group stageRead

Event technology in 2026: how a crowd is synchronised and what else works

June 29, 2026Event technology in 2026: how a crowd is synchronised and what else worksThree ways to make thousands of viewers glow: infrared wristbands, a sound signal and ultrasound. Cost, logistics and what remains after the showRead

Event interaction: what works for a large room, from a conference to a concert

June 27, 2026Event interaction: what works for a large room, from a conference to a concertWhich audience interactions work at a conference, concert, wedding or graduation, and how to engage a large room without handing out equipmentRead

The 2026 World Cup had a flashlight show. GROMKA.SHOW can do the same and more

June 26, 2026The 2026 World Cup had a flashlight show. GROMKA.SHOW can do the same and moreThe American company CUE ran a phone flashlight show through the browser at a World Cup match. We do the same, plus pictures and wavesRead

Wedding interaction: what guests like and what annoys them

June 17, 2026Wedding interaction: what guests like and what annoys themGuests don’t like being pulled on stage. How to involve everyone without leaving the tableRead

How to impress guests: 10 unusual shows for a corporate party or celebration

June 10, 2026How to impress guests: 10 unusual shows for a corporate party or celebrationTen unusual party shows, from an LED act to a cryo show, and interaction the whole room takes part in, not just five people on stageRead

GROMKA.SHOW won the SportTech Skolkovo Accelerator 2026

June 4, 2026GROMKA.SHOW won the SportTech Skolkovo Accelerator 2026Out of 253 applications 15 teams became winners, GROMKA.SHOW among them, and took fifth place at demo dayRead

Event marketing: why banners lose to an experience on the phone

June 1, 2026Event marketing: why banners lose to an experience on the phoneSostav published “Sport 2026: the end of the logo era”. The main point: the viewer’s attention is on the phone, and brands need to be thereRead

Event lead generation: how to collect viewer contacts without promoters

May 27, 2026Event lead generation: how to collect viewer contacts without promotersPeople fill in forms at the entrance reluctantly. How a show and a prize draw after it collect contacts from people who are already engagedRead

A prom show: a finale the whole class takes part in

May 22, 2026A prom show: a finale the whole class takes part inEvery prom has a host, a disco and a photo zone. How to make a finale everyone films: a light show from the graduates’ phonesRead

Olympic champion Pavel Kolobkov took part in a flashlight show

May 21, 2026Olympic champion Pavel Kolobkov took part in a flashlight showThe Olympic champion and former sports minister posted a photo from a show he took part in himselfRead

A collaboration idea: a food delivery promo to your seat right after the stadium show

May 20, 2026A collaboration idea: a food delivery promo to your seat right after the stadium showAfter the show every viewer can get a promo to order food right to their seat in the standsRead

How to organize a pre-match show: step by step, with numbers and prices

May 14, 2026How to organize a pre-match show: step by step, with numbers and pricesWhat a club needs for a pre-match fan flashlight show: QR on the scoreboard, a track in the sound system, an announcement. Numbers from Samara Arena and prices from 30,000 ₽Read

LED wristbands for concerts: how they work, what they cost and what can replace them

May 7, 2026LED wristbands for concerts: how they work, what they cost and what can replace themControllable LED wristbands like Coldplay’s: how they work, what renting them costs and how to get the same effect with phone flashlightsRead

Lights, decor and fireworks for a wedding: what to choose for the finale

May 5, 2026Lights, decor and fireworks for a wedding: what to choose for the finaleLighting decor, fireworks, fire shows, LED performers, drones and a show from guests’ phones: what each option gives, what it costs and how to build a wedding finaleRead

A city day show: how to run a mass event and a finale without fireworks

May 1, 2026A city day show: how to run a mass event and a finale without fireworksWhat it takes to run a mass event, how to build a city day programme and how to make a finale the whole square takes part in, without fireworks costing millionsRead

Pyrotechnic, fire and laser shows: prices and what to use instead of fireworks

April 30, 2026Pyrotechnic, fire and laser shows: prices and what to use instead of fireworksWhat pyrotechnic, fire and laser shows cost, where they are allowed and what to use instead of fireworks at a wedding, corporate party or indoorsRead

Roman Orlovskiy, founder of GROMKA.SHOW: on football, theatre and flashlight shows

April 28, 2026Roman Orlovskiy, founder of GROMKA.SHOW: on football, theatre and flashlight showsThe MyIzTekh community profiled the founder of GROMKA.SHOW: a developer, an amateur football organizer and an independent theatre actorRead

A corporate event light show: types, prices and how to choose

April 22, 2026A corporate event light show: types, prices and how to chooseLED-costume performers, lasers, drones and a flashlight show by the whole room: compared by price, preparation and whether guests take partRead

A drone show alternative: what the sky costs and what the stands cost

April 9, 2026A drone show alternative: what the sky costs and what the stands costA drone show costs hundreds of thousands of rubles, depends on the weather and needs permits. Stands with flashlights give a similar effect in minutesRead

A pre-match flashlight show: Krylia Sovetov vs CSKA

April 7, 2026A pre-match flashlight show: Krylia Sovetov vs CSKASamara again: before the CSKA game the Samara Arena stands formed a light performance from flashlightsRead

A technical breakthrough: we control flashlights right from Telegram

April 1, 2026A technical breakthrough: we control flashlights right from TelegramWe made a deal with Durov and now sync phones in under 100 milliseconds. Hooray!Read

A flashlight light show at Nikolay Grinko’s concert

March 28, 2026A flashlight light show at Nikolay Grinko’s concertThe audience’s phone flashlights flashed in time with the songs, and the whole hall became part of the actRead

Fan engagement in numbers: Krylia Sovetov vs Lokomotiv

March 27, 2026Fan engagement in numbers: Krylia Sovetov vs Lokomotiv9,000 spectators, 1,493 show participants, 362 promo clicks. We break down the funnel and compare it with bannersRead

A DJ controls the crowd’s flashlights from pads: a test at RetroBunker Fest

March 21, 2026A DJ controls the crowd’s flashlights from pads: a test at RetroBunker FestDuring DJ Tonio’s set the crowd’s flashlights flashed live to the beat: the DJ switched effects right from the padsRead

Show and prize draw at Krylia Sovetov vs Lokomotiv: 1,493 fans and 32% promo clicks

March 19, 2026Show and prize draw at Krylia Sovetov vs Lokomotiv: 1,493 fans and 32% promo clicksWe added a draw with Dodo Pizza prizes to the flashlight show. 16.6% of the stadium joined, and 32% of participants clicked the sponsor promoRead

Press: how thousands of phones become a tool for working with the audience

March 13, 2026Press: how thousands of phones become a tool for working with the audienceAn article about GROMKA.SHOW came out: what the project gives organizers, viewers and brands, and what the first runs taught usRead

How much a GROMKA.SHOW light show costs

March 10, 2026How much a GROMKA.SHOW light show costsThe price depends on how many viewers the event will have. No equipment rentalRead

Our first pre-match stadium show: Krylia Sovetov vs Orenburg

March 4, 2026Our first pre-match stadium show: Krylia Sovetov vs OrenburgThe first flashlight show at Samara Arena: 550 fans out of 4,500 and what we changed afterwardsRead

A phone screen show at a Spartak match: red and white stands

March 2, 2026A phone screen show at a Spartak match: red and white standsFans lit their phone screens in the club colours via a QR code. It looked good, but screens need full darknessRead

How a phone flashlight light show works: ultrasound instead of the network

February 28, 2026How a phone flashlight light show works: ultrasound instead of the networkA QR code, a browser and sound from the speakers: how thousands of phones flash together with no app and no load on the internetRead

Event advertising in viewers’ browsers: a promo right after the show

February 26, 2026Event advertising in viewers’ browsers: a promo right after the showAfter the light show a sponsor promo or prize draw opens in viewers’ browsers. In the first test more than 30% of participants clicked throughRead

GROMKA.SHOW has its own song on Yandex Music

February 25, 2026GROMKA.SHOW has its own song on Yandex MusicThe single “Yo-Moyo” with lyrics by Sergey Startsev, music generated by AIRead

A flashlight light show in a planetarium while the internet was jammed

February 22, 2026A flashlight light show in a planetarium while the internet was jammedThe show ran with mobile internet jammed: the page opened, and the phones synced by soundRead

An immersive theatre show: audience flashlights in the play “A Romance with an Emigrant”

February 7, 2026An immersive theatre show: audience flashlights in the play “A Romance with an Emigrant”The audience at TChK Theatre switched on their phone flashlights and became the paparazzi Vertinsky walks out toRead

Phone screen show at Tatiana Navka’s ice show The Nutcracker

December 27, 2025Phone screen show at Tatiana Navka’s ice show The NutcrackerIn the finale of the ice show the audience turned their glowing phone screens towards the ice. What worked and why screens need darknessRead

A New Year corporate party: costs, venues and which show to add

October 21, 2025A New Year corporate party: costs, venues and which show to addWhere to hold a New Year corporate party, what makes up the cost, which New Year show programme to choose, and how to make midnight shared by the whole roomRead