Stadium and match advertising on every fan’s phone
Before the match or at the break the stands take part in a light show with phone flashlights. Right after the show a sponsor promo opens in every participant’s browser: a coupon, a free bet or a prize draw. At Krylia Sovetov vs Lokomotiv 32% of show participants clicked the Dodo Pizza promo
Event technologies
A synchronized light show from viewers’ phones: each screen and flashlight becomes a pixel of the shared picture
Works in the browser, no app download required
Works on whitelists, even when the internet is blocked
Flashlight sync without internet via ultrasound, no load on the mobile network
Mapping the picture from flashlights by row and seat or by geolocation
Pricing
Total
3,900$
Fixed price for the entire event
Boards, scoreboard or a promo on the phone
- Boards and LED perimeter: maximum reach including the broadcast, but no measurable response
- Scoreboard and media cube: videos in breaks that compete with the phone in the viewer’s hand
- A post-show promo: it opens on every participant’s phone, and every click shows up in analytics via UTM tags
Match cases
Show and prize draw at Krylia Sovetov vs Lokomotiv: 1,493 fans and 32% promo clicksWe added a draw with Dodo Pizza prizes to the flashlight show. 16.6% of the stadium joined, and 32% of participants clicked the sponsor promoRead
Fan engagement in numbers: Krylia Sovetov vs Lokomotiv9,000 spectators, 1,493 show participants, 362 promo clicks. We break down the funnel and compare it with bannersRead
Our first pre-match stadium show: Krylia Sovetov vs OrenburgThe first flashlight show at Samara Arena: 550 fans out of 4,500 and what we changed afterwardsReadRelated articles
Stadium advertising: from boards and scoreboards to fans’ phonesWhat classic stadium inventory delivers and how to get measurable leads from a match: a format breakdown with prices and a case with real numbersRead
Event sponsorship: how to become a sponsor and what you get in returnWhat a sponsor is, how a company becomes an event sponsor, the types of sponsorship and what to demand from the organizer to get leads, not a logoRead
How to attract sponsors: what to put in a sponsorship package besides logosSponsors haggle because there are no numbers behind a logo. How to add a measurable item to the package and sell it for moreRead
Event advertising in viewers’ browsers: a promo right after the showAfter the light show a sponsor promo or prize draw opens in viewers’ browsers. In the first test more than 30% of participants clicked throughReadFAQ
- At which matches can the ad run?
- Football, hockey and any competition with a screen and sound in the arena. The show has already run at Krylia Sovetov, Spartak and Pari NN FC matches
- How many fans take part?
- At the Lokomotiv match 1,493 of 9,000 spectators joined the show, 16.6% of the stadium. More in the engagement report
- How are clicks measured?
- Analytics on the promo page, UTM tags, goals for a lead or sign-up. We share the numbers after the match
- Does it suit RPL and KHL sponsors?
- Yes. In football and hockey the show goes before the match or at the break, and the post-show promo opens in fans’ browsers. Hockey is on the hockey show page
- How can a club sell this item to a sponsor?
- Add a measurable line to the sponsorship package: a post-show promo and a click report. How to do it is on the for sponsors and organizers page