Pre-match show and stadium fan show
Before kick-off fans scan a QR code on the scoreboard, raise their phones, and the stands flash to the club anthem. The show goes on the teams’ walk-out or at half-time. We have done it at Krylia Sovetov matches at Samara Arena against CSKA, Lokomotiv and Orenburg, at Spartak and Pari NN matches
Event technologies
A synchronized light show from viewers’ phones: each screen and flashlight becomes a pixel of the shared picture
Works in the browser, no app download required
Works on whitelists, even when the internet is blocked
Flashlight sync without internet via ultrasound, no load on the mobile network
Mapping the picture from flashlights by row and seat or by geolocation
Pricing
Total
3,900$
Fixed price for the entire event
Drones, wristbands or phones
- Drone shows: from 500,000 ₽, approvals, weather, arena restrictions
- LED wristbands: hand out and collect thousands of units, and a sponsor promo can’t be built into a wristband
- GROMKA.SHOW: the fan already has a flashlight, the show starts from the stadium sound, a sponsor promo opens in the browser afterwards
Stadium cases
A pre-match flashlight show: Krylia Sovetov vs CSKASamara again: before the CSKA game the Samara Arena stands formed a light performance from flashlightsRead
Our first pre-match stadium show: Krylia Sovetov vs OrenburgThe first flashlight show at Samara Arena: 550 fans out of 4,500 and what we changed afterwardsRead
Show and prize draw at Krylia Sovetov vs Lokomotiv: 1,493 fans and 32% promo clicksWe added a draw with Dodo Pizza prizes to the flashlight show. 16.6% of the stadium joined, and 32% of participants clicked the sponsor promoRead
Fan engagement in numbers: Krylia Sovetov vs Lokomotiv9,000 spectators, 1,493 show participants, 362 promo clicks. We break down the funnel and compare it with bannersReadRelated articles
How to organize a pre-match show: step by step, with numbers and pricesWhat a club needs for a pre-match fan flashlight show: QR on the scoreboard, a track in the sound system, an announcement. Numbers from Samara Arena and prices from 30,000 ₽Read
Sports marketing on matchday: cases with numbersWhat works on matchday: breakdown of tools with our measured numbers. 16.6% engagement on 9,000 spectators, 32% promo conversionRead
Stadium advertising: from boards and scoreboards to fans’ phonesWhat classic stadium inventory delivers and how to get measurable leads from a match: a format breakdown with prices and a case with real numbersRead
A drone show alternative: what the sky costs and what the stands costA drone show costs hundreds of thousands of rubles, depends on the weather and needs permits. Stands with flashlights give a similar effect in minutesReadFAQ
- How many fans join?
- At the first Krylia Sovetov show against Orenburg 550 of 4,500 fans joined. With a prize draw at the Lokomotiv match it was 1,493 of 9,000, or 16.6%. Details in our engagement report
- Does it work with the floodlights on?
- The effect is stronger in the dark. If the floodlights stay on, we run the show on flashlights: phone screens only show up in full darkness
- What does the club need to provide?
- A QR code on the scoreboard, our control track in the stadium sound and an announcement by the host at least a minute and a half before the show. We prepare the script, the page and the report. Step by step in how to organize a pre-match show
- Can you do a show at a hockey game?
- Yes. An ice arena is darker than a stadium, so the effect is stronger. The show goes on the teams’ walk-out or between periods. We have already done a screen show at Tatiana Navka’s ice show. More on the hockey show page
- How much does a pre-match show cost?
- The price depends on the number of viewers. For example, a match with 10,000 viewers costs 212,000 ₽. You can work it out for your stadium in the calculator. For comparison: a drone show starts at 500,000 ₽ and depends on the weather. Details in our pricing article
- Does it suit sports event organizers, not only clubs?
- Yes. The show goes on a tournament opening, an award ceremony or a competition break. You need a screen with a QR code and sound in the arena
- Can a club sponsor’s ad be shown?
- Yes. After the show a sponsor promo opens in fans’ browsers. At the Lokomotiv match 32% of show participants clicked the Dodo Pizza promo. More in stadium advertising
- What does the show give the stadium atmosphere?
- Fans get a reason to be in the stands for the walk-out, and they film and post the glowing stands themselves. Engagement numbers by match are in the report