A sponsorship package you can measure
Sponsors haggle because there are no numbers behind a logo. Add a measurable item to the package: viewers take part in a light show, and right after it a sponsor promo opens in everyone’s browser. After the event the sponsor gets a click report
Event technologies
A synchronized light show from viewers’ phones: each screen and flashlight becomes a pixel of the shared picture
Works in the browser, no app download required
Works on whitelists, even when the internet is blocked
Flashlight sync without internet via ultrasound, no load on the mobile network
Mapping the picture from flashlights by row and seat or by geolocation
Pricing
Total
3,900$
Fixed price for the entire event
What a package usually contains
- A logo on materials and screens: visible, but the effect can’t be counted
- A brand zone: reaches only those who walk past
- A post-show promo: every show participant sees it, every click is in the report
Sponsor promo cases
Show and prize draw at Krylia Sovetov vs Lokomotiv: 1,493 fans and 32% promo clicksWe added a draw with Dodo Pizza prizes to the flashlight show. 16.6% of the stadium joined, and 32% of participants clicked the sponsor promoRead
Fan engagement in numbers: Krylia Sovetov vs Lokomotiv9,000 spectators, 1,493 show participants, 362 promo clicks. We break down the funnel and compare it with bannersRead
What a sponsor integration after the show looks like: an exampleA mock-up of what a viewer sees on their phone right after the flashlight showReadRelated articles
How to attract sponsors: what to put in a sponsorship package besides logosSponsors haggle because there are no numbers behind a logo. How to add a measurable item to the package and sell it for moreRead
Event sponsorship: how to become a sponsor and what you get in returnWhat a sponsor is, how a company becomes an event sponsor, the types of sponsorship and what to demand from the organizer to get leads, not a logoRead
Event lead generation: how to collect viewer contacts without promotersPeople fill in forms at the entrance reluctantly. How a show and a prize draw after it collect contacts from people who are already engagedReadWhat a sponsor integration after the show looks like: an exampleA mock-up of what a viewer sees on their phone right after the flashlight showReadFAQ
- How do I find a sponsor for an event?
- Show them not only reach but audience action. An item with a click report sells more easily than a logo. More in how to attract sponsors
- What should a sponsorship package include?
- Besides logos and brand zones, a measurable item: a sponsor promo after the show, a prize draw with contacts, brand colours in the show. All of it shows up in the report
- What does this item cost the organizer?
- The cost is the show via the calculator plus a promo page and report. It can be sold to a sponsor for more, because it gives numbers
- What if viewers don’t scan the QR code?
- Participation grows with an announcement and a prize draw: at the first match without a draw it was about 12% of the stadium, at the next one with a draw 16.6%
- What does the promo look like for a viewer?
- We showed it in a mock-up: a sponsor integration example. It is a page with a gift, a promo code, a prize draw or a campaign link
- Is there a ready deck for a sponsor?
- Yes: gromka.show/onepager-marketing