We made an example of how a sponsor integration can look right after the show. It is a mock-up, not a real campaign: it shows a sample gift from Beeline and the promo code SUMMERSOUND.
The viewer takes part in the show with their phone flashlight. When the show ends, the sponsor’s promo opens on the same page in the browser: a gift, a promo code, a prize draw or a campaign link. No app needed, the page is already open.
Promo clicks show up in analytics via UTM tags. In our pilots 23–25% of viewers clicked the sponsor promo.
This is how it looks in the crowd. At the Sirotkin concert at SummerSound phone screens across the crowd glowed pink: that is the GROMKA.SHOW colour. Your brand’s colours and logo can take its place, and after the show a promo, a vote or a prize draw opens on the same page.
How a sponsor integration works is in our deck for brands: gromka.show/onepager-marketing
More: how the post-show promo works, what to add to a sponsorship package, numbers in the Krylia Sovetov vs Lokomotiv case. Formats for brands are on the concert and match advertising page.
