Right after the show the same viewers see a sponsor promo or a prize draw on their phone screen. Two tools in one: a show for the crowd and an ad placement you can sell to brands.
The promo is seen by someone who has just taken part in the show and is holding the phone. That is why it gets more clicks than a banner: in the first small test more than 30% of participants clicked through.
At the Sirotkin concert at SummerSound phone screens across the crowd glowed pink: that is the GROMKA.SHOW colour. Your brand’s colours and logo can take its place, and after the show a promo, a vote or a prize draw opens on the same page.
In the same test we checked that flashing modes switch by ultrasound and viewers can’t hear the signals. The show ran to a song about a horse, so we checked the “horse-version” rate too.
We don’t collect personal data during the show. Everything runs in the viewer’s browser, and once they close the tab we have no access to them. People leave their contacts themselves if they want to enter a prize draw.
What the promo screen looks like on a viewer’s phone is shown in a mock-up: a sponsor integration example.
How it looks at big events: at the Krylia Sovetov vs Lokomotiv match 32% of participants clicked the promo in a draw with Dodo Pizza prizes. Formats for brands are on the concert and match advertising page, and a comparison with other ad formats is in our concert advertising article.
