A show at hockey matches and ice shows: flashlights in the stands
Fans scan a QR code on the media cube, raise their phones, and the ice arena stands flash to the music. The show goes on the teams’ walk-out, a KHL season opening or the break between periods. An ice arena is darker than a stadium, so flashlights look stronger there
Event technologies
A synchronized light show from viewers’ phones: each screen and flashlight becomes a pixel of the shared picture
Works in the browser, no app download required
Works on whitelists, even when the internet is blocked
Flashlight sync without internet via ultrasound, no load on the mobile network
Mapping the picture from flashlights by row and seat or by geolocation
Pricing
Total
3,900$
Fixed price for the entire event
What you can do at a hockey match
- The walk-out and the season opening: the whole arena glows together to the club anthem
- The break between periods: a light show to the music instead of a regular pause
- A club sponsor promo after the show: a coupon, a free bet or a prize draw in every fan’s browser
Arena cases
Phone screen show at Tatiana Navka’s ice show The NutcrackerIn the finale of the ice show the audience turned their glowing phone screens towards the ice. What worked and why screens need darknessRead
A pre-match flashlight show: Krylia Sovetov vs CSKASamara again: before the CSKA game the Samara Arena stands formed a light performance from flashlightsRead
Show and prize draw at Krylia Sovetov vs Lokomotiv: 1,493 fans and 32% promo clicksWe added a draw with Dodo Pizza prizes to the flashlight show. 16.6% of the stadium joined, and 32% of participants clicked the sponsor promoReadRelated articles
How to organize a pre-match show: step by step, with numbers and pricesWhat a club needs for a pre-match fan flashlight show: QR on the scoreboard, a track in the sound system, an announcement. Numbers from Samara Arena and prices from 30,000 ₽Read
Stadium advertising: from boards and scoreboards to fans’ phonesWhat classic stadium inventory delivers and how to get measurable leads from a match: a format breakdown with prices and a case with real numbersRead
Sports marketing on matchday: cases with numbersWhat works on matchday: breakdown of tools with our measured numbers. 16.6% engagement on 9,000 spectators, 32% promo conversionRead
Event sponsorship: how to become a sponsor and what you get in returnWhat a sponsor is, how a company becomes an event sponsor, the types of sponsorship and what to demand from the organizer to get leads, not a logoReadFAQ
- Can you do a show at a KHL season opening?
- Yes. The show goes on the walk-out or the opening ceremony. The arena provides a QR code on the media cube, our control track in the arena sound and a host announcement at least a minute and a half before
- What works better on ice: screens or flashlights?
- Flashlights. Phone screens only look strong in full darkness, and arenas are usually lit even during acts. We saw this at Tatiana Navka’s ice show
- How can a hockey club sponsor’s ad be shown?
- After the show a sponsor promo opens in fans’ browsers. At the Krylia Sovetov vs Lokomotiv football match 32% of show participants clicked the Dodo Pizza promo. Formats are on the stadium advertising page
- Does it suit an ice show?
- Yes. In fully dark acts phone screens can be used, in the finale flashlights. The audience becomes part of the show instead of only watching the ice
- Do fans need an app?
- No. They just scan a QR code and open the page in the browser. Works on iPhone and Android
- How much does a hockey show cost?
- The price depends on the number of viewers. For example, an arena with 5,000 viewers costs 120,000 ₽. You can work it out for your arena in the calculator