An article about us came out. Its main point: every viewer at an event has a phone, and thousands of phones can be joined into one network. Through it the organizer runs a show and a brand talks to viewers afterwards.
What it gives three sides:
- The organizer: an engaged crowd and an extra visual effect
- The viewer: taking part in the show and prize draws
- Brands and artists: a promo right after the show and direct contact with viewers
What the first runs showed
A Spartak match. Fans’ phone screens glowed in the club’s red and white. Engagement was high, but on a venue that wasn’t dark enough the screens were too dim. The Spartak case.
The finale of Tatiana Navka’s ice show The Nutcracker. Screens again, high engagement again, and the same problem: a lit venue. The ice show case.
TChK Theatre, Nizhny Novgorod. In an immersive scene the audience became part of the action, this time with flashlights instead of screens. The effect was noticeably stronger and didn’t depend on the light in the hall. The theatre case.
After these three runs we bet on flashlights: they are visible in any lighting. How it works technically is in our ultrasound article, and how it works for advertising is on the concert and match advertising page.
