We originally built the flashlight show for sport, especially football. The first run was at a Pari NN match, then came the Krylia Sovetov matches.
This summer we saw how many stadium concerts and street festivals there are. They outnumber sold-out evening matchdays by an order of magnitude.
Football is great, and we want to do something big there. But it looks like concerts are the niche where we can really grow.
This summer: PARI Fest, Sirotkin at SummerSound, Sirotkin in St. Petersburg. Who we are is in the article about the founder.
Formats: concert light show and stadium pre-match show.