I went to the Yandex Eda festival and thought about a collaboration: after a stadium show every viewer could get a promo to order food right to their seat.
Almost every stadium now has food delivery to seats. The person has just taken part in the show, the phone is in their hand, and the promo is already open in the browser. It is a short step to an order.
This is an idea for now, not a case. How a similar mechanic worked with Dodo Pizza prizes is in the Lokomotiv match case: 32% of participants clicked the promo. Formats for brands are on the concert and match advertising page. If you know the right people, get in touch.
How the post-show browser promo works: event advertising in viewers’ browsers.
