Before Krylya Sovetov vs Lokomotiv, fans raised their phones with flashlights and joined the light show. A prize draw was added: home appliances, VIP tickets and prizes from Dodo Pizza.
The effect is already better: more people joined. The draw clearly raises participation: to enter, a viewer fills in their seat after the show. This turns the show into a tool for engagement and audience collection.
Pre-match performance with flashlights: Krylya Sovetov vs CSKASamara again: the stands of Samara Arena formed a light picture before the CSKA gameRead
Pre-match light show at the stadium: Krylya Sovetov vs OrenburgThe first flashlight show launch at Samara Arena before a cup matchRead
Fan engagement numbers in a flashlight showWe collected participation data for the show at Krylya Sovetov vs LokomotivRead