Samara again! Before Krylya Sovetov vs CSKA we worked at Samara Arena once more. A QR code appeared on the scoreboard, and the stands formed a pre-match light performance with phone flashlights.
Each new launch gets viewers used to taking part: the more familiar the mechanic, the more people join the show.
Pre-match light show at the stadium: Krylya Sovetov vs OrenburgThe first flashlight show launch at Samara Arena before a cup matchRead
Light show and prize draw at Krylya Sovetov vs LokomotivA prize draw was added to the flashlight show, and the number of participants grew noticeablyRead
Fan engagement numbers in a flashlight showWe collected participation data for the show at Krylya Sovetov vs LokomotivRead