Right after the show the same viewers see a sponsor promo or a draw on the phone screen. It is two tools in one: a wow effect for the hall and an ad slot you can sell to brands.
In tests the click-through on the promo exceeded 25–30%. It is a native contact: the viewer is already engaged and holding the phone.
One of the first tests ran to a song about a horse, so we also checked the conversion: it came out above 30 percent.
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