1. QR code
Viewer scans QR code, browser opens, taps "Start"
Imagine a stadium. A pre-match show, floodlights are off, and the flashlights of viewers’ smartphones begin to light up, flicker in sync with the music, ripple in waves, draw the logos of a favourite team. This is Gromka.Show
Viewers are engaged in the pre-match show and feel like a meaningful part of it
Viral videos spread across the internet regardless of match results
After the show we display sponsor promos in the browser. Tests show on average 25% conversion from show participants
Flashlights are already in every viewer’s phone
Works in the browser, no app download required
Works on whitelists, even when the internet is blocked
Flashlight sync without internet via ultrasound, no load on the mobile network
Mapping the picture from flashlights by row and seat or by geolocation